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Celebrating 300 Years of “Ideas Beyond Surfaces”

Innovative surface materials have been manufactured in Hanover since 1718

January 2018 Innovativeness and progressive thinking have been an ongoing tradition within the Benecke-Hornschuch Surface Group for centuries. 2018 sees the 300th anniversary of its establishment. This remarkable anniversary will be suitably celebrated.

It started with an idea 300 years ago. That was when Johann Friedrich Appel, the founder of the company, first contemplated innovative surface materials in Hanover. This remarkable anniversary will be celebrated this year under the motto “Ideas Beyond Surfaces”.

In 1718, when horse-drawn carriages were still the preferred mode of transport, the “Wachstuchmacherey vor dem Steinthore” – an oilcloth factory outside the Steintor, one of the city gates – was established in Hanover. The company was later renamed J.H. Benecke AG, and this then merged with Göppinger-Kaliko GmbH and, recently, with Konrad Hornschuch AG. The present Benecke-Hornschuch Surface Group ships its materials to more than 80 countries worldwide from its 15 production sites.

A global team of developers, engineers and designers plus marketing and sales staff and is working continuously on innovative, smart and environment-friendly surface solutions. Innovativeness and progressive thinking have been an ongoing tradition in the company for 300 years – yesterday, today and in the future, too. The success story continues.

For the grand anniversary celebration at the Hanover-Vinnhorst site from June 6–9, 2018, therefore, everything will revolve around “Ideas Beyond Surfaces”. The invitations for the event will be sent out in the early part of the year. Customers and industry decision-makers plus guests from the worlds of politics, business and society will share in the journey through time covering 300 years of surface material production – from the first idea to the future. The plant’s neighbors and interested applicants looking for a fresh start will also be able to take a look behind the scenes, after prior registration.

An oilcloth factory was established in Hanover outside the Steintor, one of the city gates, in 1718.

The shop floor in the late 19th century.

The plant in the 1950s.